J-Fashion Designer Fashion Show
Join us for a spectacular showcase featuring independent J-Fashion designers! The J-Fashion runway shows will consist of exclusive first looks at pieces from your favorite brands from all over the world, followed by a live designer Q&A session!
For information about applying as a fashion show model, please see our Model FAQ.
Pop! Show
Signia by Hilton San Jose, Imperial Ballroom (Imperial Foyer Entrance)
Saturday, 2:00 pm – 4:00 pm
The Pop! Fashion Show includes styles, such as fairy kei, yamikawaii, jirai kei, himekaji, and wafuku. Whether it’s bright pops of color and a pile of accessories, or a modern twist on traditional Japanese garb, these styles are united by the pursuit of individual creativity and expression through fashion.
Elegant Show
Signia by Hilton San Jose, Imperial Ballroom (Imperial Foyer Entrance)
Sunday, 2:00 pm – 4:00 pm
The Elegant Fashion Show includes styles such as lolita fashion, ouji, mori kei, and otome kei. Taking inspiration from historical fashion of all periods, these styles incorporate intricate garment details, luxurious textiles, and a maximalist aesthetic to create clothing with a cultivated air of decadence.
Featured Brands
| Pop! Show | Elegant Show |
| HimeKiss | Guest of Honor: Belladonna |
| HoneyPepperIX | A. Gato Designs |
| Lilia & Lace | The Black Ribbon |
| Midnight Springs | Eat Me Ink Me |
| Nerdy Bit | Enchanted Dream Couture |
| Sudibear | Forest Girl Clothing |
| Sugarstar Cafe | Iris Garden x Haenuli |
| Night Whisper Lolita | |
| Romantic Serenade |
Guest of Honor: Belladonna – Elegant Show
Instagram | Facebook
Belladonna began in 2013 when long-time best friends Michelle and Rachel decided to embark on a wild journey to create J-Fashion clothing and accessories for the American market. Over the years Belladonna has grown, and now offers plus-size clothing, a large array of kawaii aesthetic jewelry, press-on nails, and everything from elaborate to staple lolita fashion items.
A. Gato Designs – Elegant & Pop! Show
Instagram | Facebook
A. Gato Designs, a queer-owned j-fashion and alt-fashion brand based in the DC metro area, is dedicated to creating items that prioritize comfort, inclusivity, and expression.
The Black Ribbon – Elegant & Pop! Show
Instagram | Facebook
The Black Ribbon is an SF-based brand that focuses on small batch production both in house, and small local factories. We make dresses inspired by our designer’s favorite eras in fashion and textiles we find in our sourcing process.
Eat Me Ink Me – Elegant Show
Instagram | Facebook
Eat Me Ink Me is inspired by the elegance of the past eras and alternative influences. Reinventing the eternal battle between style and fashion, Eat Me Ink Me tries to invent stylish clothing from fashions long gone. Using the prints and materials both new and vintage, EMIM tries to tell stories through clothes to make each piece magical, ensuring they’re still unique, long-lasting and comfortable.
Enchanted Dream Couture – Elegant Show
Instagram
Our brand mission is to create quality, timeless elegant lolita fashion clothing and accessories that are size inclusive. Our dresses range from US size 4-24.
Forest Girl Clothing – Elegant Show
Instagram | Twitter | TikTok
Inspired by the mori kei community in Japan, our brand was born from a love of recycled materials and a romanticized vision of spending time in nature. These designs will transport you to a fairytale forest that you’ll never want to leave. Forest Girl Clothing features both one-of-a-kind handmade pieces as well as more affordable designs developed for wider release. Whether you are strolling through the woods or just imagining it, these designs will bring home the wonder and charm of the natural world.
HimeKiss – Pop! Show
Instagram | Facebook | TikTok
HimeKiss is a brand that introduces real concepts such as mental health, queerness, and self awareness to alternative fashion.
From kawaii pastels to dark street wear, HimeKiss has something for everyone to express and explore themselves while confronting the status quo.
HoneyPepperIX – Pop! Show
Instagram
We are an original J-fashion apparel brand from California that focuses on Jirai-kei and Harajuku-inspired styles! We are both cute and cool, innocent and deadly, angelic and devilish, sweet and spicy. Because we are made with honey and pepper~ Please join us on our journey to reach the stars!
Iris Garden x Haenuli – Elegant show
Instagram | Facebook
Half sweet, half spooky, and 100% kawaii, Iris Garden x Haenuli takes everything you know about lolita fashion, and infuses it with care, quality, and love. Accessories, jewelry, and clothing all to help you feel your cutest, most magical self.
Lilia & Lace – Pop! Show
Instagram
Lilia & Lace is a size inclusive brand for cuties of all sizes XS-4X and is inspired by himekaji and casual lolita. Our designs incorporate hand-illustrated high quality fabric prints and are made to stretch with your body for the most comfort.
Midnight Springs – Pop! Show
Instagram
Midnight Springs is a yamikawaii brand founded by a chronically ill crafter and designer. Midnight Springs strives to accent all things creepy with cute, and carries multiple menhera-themed designs in hopes that cute accessories can help spur conversations that lead to awareness and acceptance.
Nerdy Bit – Pop! Show
Instagram | Twitter
We are Black-owned struggling college students that want to express ourselves through art and the need to pay rent. Certified weebshop. NERDY art with a BIT of style.
Night Whisper Lolita – Elegant Show
Instagram
We want to make Lolita Fashion available to people of all sizes. We offer size-inclusive fashion ranging from S to 7XL.
Romantic Serenade – Elegant Show
Instagram | Facebook
Indulge in the charm and delight of Romantic Serenade. From intricate details to superior construction, each piece is crafted to be unique and timeless. We prioritize using natural and luxury fabrics in thoughtful and elegant ways. We hope each item we make ends up as a lifetime treasure.
Sudibear – Pop! Show
Instagram | Twitter | TikTok
SudiBear is a Bay Area artist that celebrates powerful femmes, fairy tales, nature through illustration, and a homemade brand of street-soft apparel.
Sugarstar Cafe – Pop! Show
Instagram | Facebook
Sugarstar Cafe turns sweets and fluffy things into wearable accessories and apparel for anyone to wear and feel cute.