FanimeCon J-Fashion

J-Fashion describes the alternative fashion subculture movement popularized in the Harajuku neighborhood in Tokyo. As a collective rebellion against hegemonic fashion trends, the resulting aesthetics range from edgy and dark, soft and feminine, to colorful and grandiose. Nowadays, J-Fashion is a worldwide phenomenon enjoyed by enthusiasts everywhere.

Join us for all things J-Fashion, including workshops, community events, contests, fashion shows, and the J-Fashion Market!

Fashion Show Information

Elegant Fashion Show

The Elegant Fashion Show includes styles such as lolita fashion, EGA, ouji, and otome. Taking inspiration from historical fashion of all periods, these styles incorporate intricate garment details, luxurious textiles, and a maximalist design aesthetic to create clothing with a cultivated air of decadence.

Pop! Fashion Show

The Pop! Fashion Show includes styles such as fairy kei, himekaji, jirai kei, yamikawaii, and wafuku. Whether it’s cozy forest vibes, bright pops of color and a pile of accessories, or a modern twist on traditional Japanese garb, these styles are united by the pursuit of individual creativity and expression through clothing.

Please check back later for information about our participating designers.

Fashion Show Times

Pop! Fashion Show: Saturday, 2:00 pm – 4:00 pm

Elegant Fashion Show: Sunday, 2:00 pm – 4:00 pm

Location: The Signia, Regency Ballroom 1

Designer Applications

For information about fashion show designer applications, click here. 

Model Applications

For information about applying as a fashion show model, click here.

J-Fashion Market Information

Come visit our J-Fashion Market to shop for J-Fashion garments and accessories! 

J-Fashion Market Hours

  • Friday: 2:00 pm – 7:00 pm
  • Saturday: 11:00 am – 2:00 pm, 4:00 pm – 7:00 pm 
  • Sunday: 11:00 am – 2:00 pm, 4:00 pm – 7:00 pm 
  • Monday: 11:00 am – 2:00 pm

Location: The Signia, Regency Ballroom 2

J-Fashion Market Vendor Applications

For information about applying as a vendor at the J-Fashion Market, click here.

J-Fashion Events

Join us for workshops, contests, games, and more! If you are interested in hosting a panel, workshop, or community event, please visit the FanimeCon Panels page.

For a full list of J-Fashion event details and schedule, please visit the J-Fashion Events page.

FanimeCon 2025 J-Fashion Room Locations

The Signia
Regency Ballroom 1 – Fashion Show
Regency Ballroom 2 – J-Fashion Market
Paseo – J-Fashion Staff Room